This waterproof watch, made by Mirza Minds, comes in six colors. Each is associated with a different charity: White: One Day’s Wages – 1 watch feeds 16 children. Pink: National Breast Cancer Foundation – 14 watches fund 1 mammogram. Red: Keep a Child Alive – 5 watches fund AIDS treatment for 1 month. Blue: The Adventure Project – 3 watches fund 1 charcoal-efficient stove in Haiti. Black: American Cancer Society – 1 watch funds support for 8 cancer patients. Yellow: Charity Water – 625 watches fund 1 well in Rwanda. Funders on Indiegogo, where 1FaceWatch is hoping to raise $25,000, get to vote on a seventh color (which goes along with another charity). According to Mark Moschel of Mirza Minds, the company secured partnerships with the charities. So rather than receiving a percentage of sales, the charities have committed to donate the items above for each sale. The simplistic watch design also includes a mirrored face, which has symbolic meaning: 1FaceWatch joins a variety of other accessories that support charities, such as TOMS and SOLO Eyewear sunglasses.
