But there’s a new one out, and it offers three major takeaways for anyone in the mobile AR business as well as everyone other entrepreneur currently pretending their startup is doing fine.
Focus on Retention
David Hyman of Blin.gy has penned a look behind the scenes of the rise and fall of his mobile AR platform, and it’s up on Medium. But the story starts with a pivot from his previous startup due to the need to focus intensely on one thing: Retention. One aspect of this attention to retention: Think twice about any celebrity influencer deals. They’re mostly hype, which doesn’t translate into the long-term retention you should be laser-focused on.
Lengthen Your Runway
Blin.gy launched without an important tweak that could have been incorporated if they’d alloted more time to the development stage. The lesson? Have a plan B that adds time to allow things to go wrong. Murphy’s law definitely still applies in the startup world, and not just mobile AR.
Curb Your Enthusiasm
On a similar note, make sure to temper your personal expectations: But that advice is paired immediately with seemingly opposing advice: That’s right, you’ll need to have a ton of faith but also be ready to lose everything at any time. If that sounds like fun, you’re ready to become an entrepreneur. Read more about how to run a startup here at TechCo
