New findings from creative file management service Bynder have pinponted a selection of the biggest tech challenges facing small business marketing teams. Here’s a rundown that hits the major issues identified in the report, which can be read in full over here.
Security Is a Problem
One issue facing small marketing teams is one that has dominated headlines in the tech community for a while with events like NotPetya and WannaCry. As we see more and more security breaches and data-loss scares, small businesses everywhere will need to go the extra mile to remain safe.
Access Is Limited
As small companies attempt to grow, seemingly minor issues that were once easy to avoid or overcome instead add up over time to turn into major tech roadblocks. Accessibility is one of them, and it’s a problem for three-fourths of the marketing teams polled.
Companies Lack Comprehensive File Management Systems
Bynder, itself a file management service, naturally finds this issue a severe one: Most small marketing teams aren’t keeping their files on a centralized service, risking data loss as a result.
Scaling Brings Consistency Concerns
Maintaining the same quality while upping your quantity is an issue for any marketer. At the smallest businesses, the marketers must work the hardest in order to grow. In the end, small businesses may need to consider a CMS designed to handle these tech roadblocks itself. The world isn’t getting any less tech-dependent anytime soon.
