1: Let Them Skip the Tutorial
Thomas Lee, Senior Product Manager at LinkedIn, for Arkenea’s blog:
2: Trim Your Physical Purchases
If your startup is relying on owning rather than renting, it’s adding unneeded burden to your struggle to bring a product to audiences. Wait until you’re a little farther along in the lifecycle before buying physical equipment when you can rent or use the cloud services available: It’ll up your time-to-value, which will then grow your company.
3: Streamline, Don’t Add
Here’s David Barrett, Founder and CEO of Expensify, again from the Arkenea article:
4: Keep Up on Documentation
The RRE blog, which calls time-to-value “the most important SaaS metric nobody talks about,” has this advice:
5: Define the Big Goal and Highlight Smaller Ones
One problem: The benefits of your service might take too long to be realized. Make sure you have smaller, intuitive goals along the way. Here’s how Rob Falcone, author of the relevantly titled Just F*ing Demo!, explains this time-to-value hack: Rather, by clearly defining the measurable actions / milestones needed to get there, you’ll increase the likelihood that the prospect actually does achieve the big wins and have short term small wins to make both parties feel good about the process.”
