We asked six entrepreneurs how they approach their outfacing public content. Check out their answers below and get your marketing strategy in line today:
Provide Examples and Links
At our company we do things in house, but making sure tone is conveyed properly still requires effort. So, we have a list of examples and links to content we curated already for the writers. Then, we ensure that our main editors do a good look through and critique and work with the writer to improve tone and voice for future pieces. – Jessica Baker of AlignedSigns
Create Brand Guidelines
If you’re going to hire someone to do your marketing for you – even if you’re just outsourcing a small portion of your business – you need to work with them. Create a brand guideline document that gives them an idea of your target demographic, general industry details, and some language/statements you’d prefer they use or avoid. Also, make sure you proofread everything before it goes live. – Steven Buchwald of Buchwald & Associates – Tony Banta of Venture Greatly – Ben Walker of TransOutsourcing – Emily Richett of Richett Media – Todd Giannattasio of Transonic Media Read more about content marketing here at Tech.Co.
