As shares dip and dive, Musk’s claw for cash continues to keep the social media giant in the headlines, but with remote work at Twitter officially banned, and its remaining staff losing more confidence by the day, could this be the start of Twitter’s anticipated downfall?
Twitter Employee Opinions Turn Sour
In a survey of over 400 Twitter employees, carried out by Blind, 89% of verified staff expressed no confidence in Elon Musk’s leadership. Comparing employee reviews of Twitter from October to November, Blind reports a huge shift in employee perspective, citing ‘unreasonable working hours’ and the ‘lack of internal communications’ as being the main cause of complaint since the self-proclaimed “edgelord” took over Twitter. This isn’t the first time Twitter employees have expressed their discontent. Just this week, Musk publicly went to war with (now) former engineer, Eric Fronhnhoefer on Twitter, who claimed that the reason employee’s didn’t trust the new management was because it didn’t trust its employees. The spat resulted in Frohnhoefer’s firing. In contrast, the response to Meta’s mass layoffs were significantly more positive ,with 55% of people believing laid-off employees to have been treated with ‘dignity and empathy’ and 31% still willing to recommend the company as a place to work to their friends and family. With the company haemorrhaging staff, and reportedly losing $4 million a day, even with the (paused) monetization of the blue tick and the supposed $13 million saved by cutting back on lunches, its fair to question whether the social media giant can survive. Talks of Twitter bankruptcy have been dismissed as premature, however growing employee discontent could see Twitter losing more than the 7,500 staff it initially gambled for, especially given the change in its work from home policy. Still, whether Musk can turn things around for the company remains to be seen. Employee opinion, however, suggests otherwise.
