That’s right. We have just witnessed the birth of the ad blocker blocker blocker.
How to Block Facebook’s Ads
The post on the AdBlock Plus blog explains several ways to incorporate the update. Users can update their filter lists or they can manually add the filter using a few lines of code. The easiest way to update: Just wait a few days, and the filter list for the free Adblock service will update by itself. According to the Interactive Advertising Bureau, 26% of internet users in the U.S. have desktop ad blockers, and since AdBlock Plus is a very popular option for ad blocking, the large majority of those users will now.
This Is the Game That Never Ends
“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew Bosworth, vice president of Facebook’s ads and business platform, in a statement to the Wall Street Journal on Tuesday. To Facebook, ads are essential. To AdBlock, they’re terrible. Both services can continue updating constantly. This will probably continue, and we’ll just keep adding a ridiculous number of “blocker”s to the description of each iteration of blocker. As AdBlock Plus puts it:
Update
Edit: A Facebook spokesperson has reached me with a statement regarding the update from AdBlock Plus:
