You don’t take have to take my word for it (although as a tech writer I can confirm that explorations of big data’s impact on businesses everywhere were huge in 2015). Thanks to the handwork of the good people at research firm CBSInsights, data trends can be mined from the past ten years’ worth of earnings transcripts from 6000+ public companies. Here’s what they said.

AI: So Hot Right Now

Artificial intelligence is king. Companies ranging from Procter & Gamble to Bed Bath & Beyond are mentioning AI, proving that the impact of the tech innovation is being felt across industries beyond just tech.   For comparison: “Big Data saw a consistent level of 200+ mentions on earnings calls over nearly 5 years.” Read more about the latest business analysis on TechCo