A Sordid Past

Why Employee Engagement Is Important

Research by Gallup shows that employee engagement is one of the key elements of sales growth, which results in business and employee growth. According to Gallup, employee engagement decreases workplace accidents by almost 50 percent and product or service defects by over 40 percent. Even more astounding, turnover rates in high pressure companies are reduced by almost 70 percent. Clearly, employee engagement is the key to maintaining a thriving company full of proactive employees. When employees are emotionally engaged and feel passionate about their work, creativity and enthusiasm become standard components of the company culture. However, there are natural barriers to employee engagement.

Obstacles to Employee Engagement

How to Increase Employee Engagement

Employee engagement surveys must not only be accurately reported, but the questions must correlate to actionable responses and recommendations. Therefore, surveys must be carefully designed to highlight weaknesses and identify improvement opportunities. However, employee engagement can only improve through proactive interaction with management. Thus, management must be trained and expected to understand and develop a professional relationship with employees. After this occurs, management can identify individual strengths and weaknesses for coaching and career development purposes. In the end, employees will be empowered, challenged and highly engaged.