Although the process isn’t entirely seamless due to restrains from Instagram, users will be able to craft the content they want and select a time to share which in turn creates a reminder or push notification. Posts are still created on either the web platform or mobile app. According to Buffer Cofounder and COO Leo Widrich, this is how reminders work: Possibly more important than the scheduling reminders itself is the addition of analytics. All the basics will be there such as likes and comments per post, including a sorting feature. Buffer will also have advanced analytics views that will include follower growth and other engagement stats. Most social CRM platforms that include or only focus on Instagram typically have costs involved. Support for Instagram is available for all Buffer plans, including the free one. However, multiple Instagram accounts can be added with an upgraded account. Earlier this year Buffer also relaunched Respond, formerly Respondly, which the company acquired in December 2015.

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