As a startup executive seeking funding, you may think that you’re the best darn bus driver with the coolest bus, complete with a souped up engine and spiffy paint job, and that may very well be true. But to investors looking for a ride, you’re still just a bus that is probably not going to get them to their desired destination. To make matters worse, you’re not the only bus in town. In fact there are thousands of buses. Heck there are more buses than there are riders, and, if as an investor I miss your bus, that doesn’t bother me one bit because there will be another pretty darn good bus with another sharp driver and a hot turbo-charged, nitrogen-fed engine and custom paint job coming to my stop in just a few minutes. So what does that mean for your money raising strategy? It means you need to un-entrepreneur yourself. By that I mean you need to actually apply some discipline, do some planning and follow a few – Oh no! He’s going to say the R word – Rules like: Now go out there and drive safely! Editors Note: You can find more tips on raising money at Glen’s Venture Capital Cookbook Series on his blog, Forward Thinking.
