In the video below, Morrill shares that the initial point of Mattermark was to write blog posts similar to one she wrote back in April of 2013, during which she called out VCs on their bullshit: A fan of the ValleyWag of yore and the golden age of TechCrunch under Michael Arrington, Morrill doesn’t hold back when calling out Silicon Valley, especially when there’s data to support or to knock down a claim. In developing Mattermark, Morrill stumbled upon this issue: that the writing itself is really most powerful when there’s good data to back any of its claims. What started off as a low-margin, small-market, niche business resulting from one blog post somehow turned into a business focused on a much bigger issue. In the video below, Morrill shares the lesson attained from getting to that pivot point: Watch the whole video here:
