Image search lets users upload a picture of a product they’re searching for, then delivers all the similar products Etsy has to offer. It’s an efficient way to get the exact look or style a customer is after without the danger of a vague text search that results in endless not-quite perfect search results. The feature is out on the iOS app now, giving users a camera icon to tap in order to take or upload an image. The beta aims to roll out to Android users soon.
How Etsy Image Search Can Defeat Scammers
The image search functionality will help customers who want to find something very specific, as company product lead Han Cho explained in the announcement. With a reverse image search, buyers can find all versions of a similar product, comparing them easily in order to make it clear which ones are the inferior version, or which ones are priced absurdly high in comparison to the other. The best sellers will rise to the top.
Image Search Is Getting Popular
Google’s Reverse Image Search function has been around for well over a decade, and the company has offered a more advanced neural net-based image search, Google Lens, since 2017. Just last week, Google’s VP of Engineering Rajan Patel announced that the company had added Lens as an image-search icon on its home page, which is easily among the most visible webpages on the internet. It makes sense that image search might take over, given the improvements in AI-power image search tech across the past few years, combined with the rise of a younger generation invested in visual-first platforms like TikTok and YouTube. Thanks to TikTok’s ever-churning micro fashion trends, ecommerce is in greater need than ever of the pinpoint accuracy that an image search feature lends itself to. How else can we find the exact hanging light fixture that Pizza Hut uses, or track down whatever this furniture is? If you’re a small business owner hoping to get your products in front of interested customers in 2022, image search can’t hurt. When you pick out the right website builder for you, ask yourself if you need an Etsy integration. Our top ecommerce website builder pick, Shopify, offers the Etsy Marketplace Integration app, while our favorite builder for smaller online stores, Wix, has one it calls the Etsy Shop app.
