It was a public statement that speaks to G2 Crowd’s primary goal of simplifying the process of vetting and purchasing enterprise software products by making necessary information readily available. Premium research packages start at $99, making the data significantly more affordable for the masses than traditional analyst research. User reviews, combined with a product’s level of adoption, comprise a score referred to as the G2 Product Rating, whereas the G2 Vendor Strength Score is a result of the particular vendor’s momentum, scale and resources. Both scores are plotted on a Magic Quadrant-esque axis to make for an easy visual interpretation of a given product relative to its competitors. Despite being relatively new – the site is still in beta and launched early in 2013 – G2 Crowd boasts hundreds of active users. Vendors also have the opportunity to submit their products for inclusion in the G2 Crowd database. G2 Crowd is bootstrapped with $2 million from company founders Godard Abel, Matt Gorniak, Mark Myers, and Tim Handorf of BigMachines, and Mike Wheeler of TapJoy. To learn more, visit the G2 Crowd website.
