Here, Growth Hacking Is Unethical
There’s a thin line between growth hacking—the startup slang for any methods and tricks that can propel a business to quick fame, attention, and customers—and straight-up unethical practices. It’s easy to ignore sneaky moves when they pay off in billion dollar valuations, and the startup community is getting too comfortable with the concept. Erin Griffith, writing in a Fortune article covering this question, agrees:
And Hustling Leads to More Hustling
Hampton Creek CEO Josh Tetrick’s response? Claims that the plan was simply “quality control” and cost just $77,000: “”We spent more in snacks this year than the entirety of the program,” he said in his defense to CNBC. He gave no response as to why certain emails to contractors requested that they not wear T-shirts associated with Hampton Creek or why they were instructed to pretend they were interested customers. […] Hampton Creek’s buybacks are an especially egregious example of a startup founder mistaking ‘growth hacking’ and ‘hustling’ for unethical, and possibly illegal, activity.” It’s a good lesson to any other startup founders or entrepreneurs: Figure out what and where the line is, and don’t break it in an attempt to drive up a valuation that should never be inflated.
