What is surprising? Just how fast they’re still growing. The 2017 Q2 numbers are in: the popular streaming company has added 5.2 million subscribers this quarter, smashing its own estimate of 3.2 million and breezing past the 100 million mark to stand at a total of 104 million subscribers.
It’s Even More Impressive Than Usual
Why is this news so impressive? Because at this point, Netflix is lapping itself. The company added 1.07 million U.S. subscribers in this quarter, as compared to their cautious estimate of 613,000. According to an investment firm CEO quoted in that article, this trajectory indicates Netflix could one day pass up the 200 million mark. Netflix has released 14 seasons of its original shows, 13 comedy specials, and nine feature films in Q2, Fortune points out. It saw success in its original film category with the well-received Okja. Its spending on original content for this year alone will top $6 billion, and the company is intentionally stacking up its debt in order to continue growing internationally. Netflix needs its growth. And in light of this subscriber news, they’re now a lot less humble about its chance of surviving: They’re projecting growth of 4.4 million subscribers in Q3.
