The News
The announcement came in a letter sent to all shareholders on Monday, when Netflix released its impressive numbers from the third quarter of this year. Here’s the exact quote, as reported by the streaming service watchdog site Exstreamist (get it?): According to Exstreamist, a source has claimed that Netflix intends to target specific countries with new content in hopes of shoring up their presence.
Netflix Wants to Be Essential
It makes sense: The streaming service is trying to turn itself into a utility that no one would even think of cancelling. As long as that next 1,000 hours winds up creating one or two shows as popular as, say, Luke Cage or Stranger Things, Netflix will keep growing in the public eye, and picking up the millions of subscribers it still needs to become completely essential. It’s working: The service’s market value this month is $51 billion, up from $3 billion way back in October of 2012. Image: Flickr / Matthew Keys