Jones offered this comment about the app: In conjunction with the app launch, the team at Nicely has also created the #BeNice campaign to celebrate the holiday season. The #BeNice campaign reaffirms the company’s mission to encourage and spread kindness while also pledging to donate to a charity committed to the advancement of the Washington community. Nicely will donate $1 from every purchase to Food and Friends, a DC charity whose mission is “to foster a community caring for men, women and children living with HIV/AIDS, cancer and other life-challenging illnesses by preparing and delivering specialized meals and groceries in conjunction with nutrition counseling.” The CEO of GPTV, Peter Dodge, will match the contributions raised by Nicely’s #BeNice campaign. “My greatest hope is to not only ensure that Nicely is a successful business, but that we make a positive impact on our community as well,” added Jones. “That’s why our company supports small, local businesses that don’t have physical storefronts or the technology to reach consumers – we can help these businesses and our community prosper. The #BeNice campaign is an important way to show D.C. that while we are a young company, we are committed to D.C.’s future.”
