The round was led by Fuel Capital, and also includes investments from Maveron Capital, Zulily founders Mark Vadon and Darrell Cavens, Joe Montana, and several other individual investors.

How It Works

It’s easy to see why Crowd Cow garnered such interest: The business model is that perfect combo of startup principles: Simple, disruptive, and in-demand. Crowd Cow was founded in 2015 by Ethan Lowry and Joe Heitzeberg. Lowry had previously co-founder the Urbanspoon app, while Heitzeberg founded Snapvine, a communication platform since acquired by Whitepages for about $20 million. Lowry also highlighted the company’s values, saying: The funding will be used to build out Crowd Cow’s core team, including marketing, operations, and development. In a world where the term “disruptive” is often just an empty buzzword, Crowd Cow is well-poised to provide a genuine benefit to ranchers and consumers alike by streamlining the supply chain like never before.