To say Salesforce is a powerhouse in the CRM business would be a dire understatement. The company represents nearly 20% of CRM market share, making it bigger than its next four competitors combined. Now, with the power of Slack behind it, businesses will be able to truly ramp up productivity to reach their professional goals, no matter how aspirational they might be. Now, a mere month later, Salesforce has already begun integrating the popular messaging platform into its even more popular CRM platform, creating an all-in-one hub for any business looking to improve productivity and organize daily processes. “Primary” is putting it lightly. As two of the most used business tools on the market today, the melding of Salesforce and Slack could have a serious impact on your business, as well as the business world as a whole. All this talk of productivity and seamless integrations is great, but what are these Slack integrations going to do to actually improve Salesforce and support your business? Here’s a breakdown:
Salesforce Sales Integrations
The Sales Cloud is obviously Salesforce’s most popular service, and users will get some great functionality out of the Slack integrations. The most notable integration is that users will be treated to a dedicated deals room. This will allow everyone involved in a particular sale — be it your finance team or a third-party vendor — to stay in touch throughout the entire sales funnel. Other than that, Sales Cloud users will also be able to get daily updates for complex deals through Slack, providing information on meetings, important clients, and daily tasks.
Salesforce Service Integrations
Similarly, the Service Cloud is also getting a communication hub where employees can work together to solve problems. Dubbed a swarm, this messaging room will allow service team members to collaborate on ways to help particular clients and customers, and even invite experts into the message to tackle more difficult queries.
Salesforce Marketing Integrations
The Marketing Cloud doesn’t get a dedicated messaging room like the other two clouds, but it does add a bit of analytics power to the platform. It’s intelligent insights will be bolstered thanks to Datorama, another company acquired by Salesforce. Additionally, you’ll be able to get updates in Slack every time a marketing campaign is altered by you or another member of your team. In fact, Salesforce is our top-rated CRM for larger businesses, as it offers the most features of virtually any alternative on the market, with these Slack integrations adding even more. However, it can be a bit too expensive and expansive for smaller businesses, so make sure you know what you’re getting into before you make a decision.
