Three hours ago, Ware posted a photo to his Instagram account with the caption ‘SHIFT is alive':

A photo posted by Zach Ware (@zgware) on Oct 13, 2014 at 4:22pm PDT It would appear that the technical part of the journey was a little bit easier than the logistics of the platform; Ware and his team have curated a group of Connectors who rebalance and maintain a fleet within five minutes of all members in the core service area. The in-car hardware and software was designed to rival any mobility company on the planet, according to the blog post Ware released, and they’ve catered to both iOS and Android users with their beta. It’s important to note that this is not the full launch of the platform, but rather a launch into a smaller, private beta testing phase. Regardless, it’s awesome to see the hard work and dedication of the team lead to this moment, and it’s something worth celebrating. The official launch for SHIFT is scheduled to happen sometime this fall.