Adding ads to a platform is always a hard sell. Whether it’s free-to-play mobile games or a more affordable streaming platform, no one likes when they’re content is broken up by ads. For social media platforms, ads can be a real killer for engagement, which means if you do it, you better do it right. Fortunately, Snapchat is at least doing something good with the revenue from these potential ads, as the company is reportedly planning to share it with the creators in a significant way. These ads are only applicable to Snap Stars, the platform’s verified creator program, and the amount of shared revenue is not made clear in the announcement. Still, it’s a great step forward in more social media companies supporting the people that make their platforms fun. The amount of shared revenue will be an important factor though. While TikTok has had its creator fund in practice for a while now, the company has come under fire recently for paying its creators very little compared to their engagement. Not only does Snapchat represent a new and interesting advertising channel, it’s also a potentially very lucrative one. Data from Snapchat shows that its users are 60% more likely to make an impulse purchase, which is exactly what you want out of your potential customers. Advertising on social media is a lot easier with the right tools, and we’ve done some research on them if you’re in the market. Check out our guide to the best social media management platforms for more information.
