However, the team also addressed a major pitfall with this mentality: people don’t know much about those who follow them on social media. Not to mention, a lot of these parties don’t engage with their audiences outside of simply broadcasting to them. “We believe the reason they don’t do more with their audience is they don’t have the tools to track and manage the campaigns they are running,” says the SocialRank team. “A surprise and delight campaign here, a local event there. All of these are lost in endless spreadsheets on Excel or Google.” That’s one of the reasons the team built SocialRank in the first place: they wanted to help these parties better identify, segment, and engage with their audience. More importantly though, that’s the reason they today launched a new part of their platform called SocialRank for Teams. More specifically, this new update allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams, you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain. It’s pretty simple, honestly: once you request a dedicated domain, SocialRank will send you a link to then choose your domain. From that point forward, all you have to do to use SocialRank is head to your dedicated domain log in. Once you’ve set all that up, you can add departments or teams – it’s very similar to the way channels work on Slack. The fun part is that everything can be personalized and customized. For example, if you work for a company like Adidas, you could customize your domain to read as Adidas.SocialRank.com. You could also build your channels to read @Adidas, @AdidasBasketball, @AdidasFootball, or @AdidasBaseball. Of course that’s on top of all the other options for channels you can build in, like social media, marketing, HR, analytics, and communications. A big piece of SocialRank for Teams is the ability to use Market Intel, which is the ability to run any public Twitter or Instagram through the SocialRank platform. Market Intel actually recently came out of beta phase and the team has plans to make it bigger and better further down the road. The team loves to hear user feedback, so feel free to drop them a line and let them know what you think of the new SocialRank for Teams update.
Image Credit: Wikimedia Commons
