The Game
London-based Snatch, the augmented reality and geo-location virtual treasure hunt gaming platform with real-life environments and obstacles that allow players to find cash prizes and products from big brands is launching at SXSW. As part of the US launch, one of the biggest prizes they’re offering is specifically for startups headed to the festival, allowing them to “game their way” to their first seed round of capital. The game works like this: players, also known as Snatchers, find parcels around their community that contain real prizes. However, the player will need to defend their parcel through virtual weapons, such as an invisibility cloak or safe house, found within the game. In-app purchases for additional weapons will be available through the game to defend one’s parcel. (We don’t know at this time exactly how Snatch will work for the investment parcel versus the regular prizes, we will keep you updated as more information becomes available about the contest rules and stipulations as we approach SXSW) Velocity Capital Advisors, a UK-based, consumer technology VC fund founded by BMB Founder Bil Bungay, who are also co-investors in Snatch, are flipping the bill for the $50,000 investment parcel.
How Do I Play?
Since the game will launch at SXSW, startups need to preregister on their website here. The app will be ready to download before SXSW, then once the event kicks off, it will be live with parcels containing prizes from big brands around the festival as well as one with the $50,000 investment**. Someone just needs to find it. Tech.Co will have more details as the contest rules unfolds and Snatch is live at SXSW
