Last we heard from the San Diego based company they were launching their App Install Platform to help OEMs to simultaneously improve revenues and their user experience via cloud-base services and client-side software. Today’s announcement shows us that the launch of SweetLabs’ platform back in May 2014 not only helped OEMs, but also themselves. According to Thompson, the app install ad market is currently exploding largely due to the influence of players like Facebook, Twitter, and Google. For SweetLabs, the focus is to create a distribution footprint with device makers in order to open a channel to developers that has been previously untapped and, as Thompson says, inefficient for most.
