There are four main features of the system: Mavia is in the late stages of development, and is accepting beta testers.  According to the company’s website, Mavia will be in local electronics retailers in 2011 with a price tag of less than $300. There is no monthly fee if you agree to the terms of service (i.e. advertisements.) Mapping, Monitoring, Directions & Connections: Get walking directions to your lost car, alerts when you teen’s car leaves a preset boundary, or a map view of friends’ locations based on their Mavia location or social media check-ins.

Permission-based marketing: The application is free due to a permission-based partnership with automotive service providers. Using the locations in which you frequent, as well as information based on your last oil change, the software will serve you a coupon to a local company that can provide that service. Diagnostics: Since Mavia device plugs into your car’s diagnostics port, it will let you know (in plain English) what is wrong with your car. Use Mavia’s diagnostic features to be notified of needed service, keep track of maintenance schedules, and to learn how to drive safer and greener. The planned iPhone and Android specific apps will be free for download. Mavizon was founded by Marc Ingram in 2006, while working on a connected car device, then called Auto Attendant. As a student at the University of Louisville, Marc Ingram met Madison Hamman and the two began working on developing the device and building business relationships.  After passing on two term sheets worth over 2 million, Madison introduced Marc to the owner of Samtec Inc, a hardware technology company where Madison was working as an intern. Mavizon is now supported by parent company Samtec Inc. Corporate headquarters are in New Albany, Indiana. If you’re at CES this week, visit Mavizon Technologies at CES booth #1334 or come see them as part of the Tech Cocktail Innovation Showcase at the CES Tweetup Friday night at the Space Quest Lounge, Las Vegas Hilton.