In October 2015, two women, both named Lauren (Lauren Zeien who is based in Dallas and Lauren Fritsch who is based in New York), whom had never met before, just happened to be presenting at Celebrate. They met in the hallway before their presentations and got to chatting. Out of this initial meeting, just a few months ago, sprung their new consulting company, Project Halcyon. Here’s how Zeien described it: Both Zeien and Fritsch have years of strategic consulting experience. As they’ve consulted for companies in a variety of industries, they noticed one common weakness. You often hear investors say that they invest in the people as much as they invest in a product. If they don’t think the team has the ability to succeed, then it doesn’t matter what they’re trying to sell. Knowing this, it only made sense that Zeien and Fritsch should combine forces to try to help investors know what to look for when seeking out the strongest teams for their portfolio companies. When it comes to choosing the right talent, Zeien stresses that its all about knowing your companies needs at the different stages of its growth.
