Shortly after that, Google Home fully established itself in the market with a product that can integrate with all your Google accounts and a notably persistent marketing campaign. Considering many tech enthusiasts already have a Gmail account, a Google calendar, and maybe even a Google Play Music account, their second place status didn’t hinder their ability to make moves in the voice assistant race to the top. Now, another tech giant is throwing their name in the ring, as Microsoft’s voice assistant Cortana has found a home in Harman Kardon’s Invoke speaker.
As far as details about the brand new voice assistant are concerned, Microsoft and Harman Kardon are playing things pretty close to the chest. Other than the decidedly improved audio features (three subwoofers and three tweets to create “360-degree sound” for easy commands), not a lot has been released about the potentially new features available. Check back at Tech.Co for more updates on the voice assistant battle that will continue to rage on. Read more about technology trends here on Tech.Co
