TrackMaven provides digital marketers with data and insights across multiple marketing and social channels, including Facebook, Twitter, LinkedIn, Tumblr, Google+, Pinterest, Instagram, YouTube, email, content marketing, paid ads, organic search, web traffic, and earned media. Currently the company has 40 full-time employees. According to the company, the new financing will help them expand their team in engineering, customer success, and sales, as well help enable them to accelerate their product. Essential to this expansion includes a focus on investing in an employee training program that will support the company in its mission to provide the highest level of customer support, training, and service. Earlier this year, TrackMaven closed $6.5 million in Series A financing from NEA, Bowery Capital, and Acceleprise Ventures. This new financing brings their total amount of funding to $21.8 million.
