But no one really knows what the next step is. That’s kinda good: VR creatives have plenty of leeway to try their own thing, and many companies are looking into VR outsourcing. But it’s also high-risk: Many developers will wind up failing out before the winners emerge. As Yeti puts it:

Expect a Lengthy VR Battle

As virtual reality becomes a major tech industry, creators and producers will fight for more ground. Its no different from most emerging markets: Everyone interested will begin developing something VR-related, and the successes will define what creators become the new industry leaders: A large chunk of respondents (thirty-five percent) said that mobile VR had a high potential, but other types could easily prove more essential. And elements like gesture controls or 3D audio still need to work their kinks out. Right now, it’s any VR developer’s game.

And a Lot of Outsourcing

The “key obstacles” to development in this field? Figuring out what strategies are important and should be perused, and developing the right skills and strengths to handle it. So half of them won’t bother. The survey explains the high interest in VR outsourcing: Despite the challenges, respondents were very positive about “VR quickly going mainstream,” indicating that, while the lengthy struggle to understand the future of VR is just beginning, VR’s dominance still seems likely. Everyone just needs to reverse-engineer the plan that will get them there.