It wasn’t just one shipper, either. They “tried them all,” according to Van Moof’s cofounder and designer. So they came up with a simple, easy solution that cut damage by 70 percent: They printed pictures of flatscreen TVs on the outside of the boxes. Here’s the story.
The Problem
Shipping is an essential aspect of Van Moof’s business, and they plan on making it more essential, they wrote in a recent Medium post:
The Solution
— Jason Gay (@jasongay) September 4, 2016 The answer was hidden in the size and shape of the typical bike boxes Van Moof shipped:
The Takeaway
It’s just one example of how “thinking outside the box” is sometimes a completely literal statement. And sometimes a tiny difference makes a huge impact.
