— Jeff (@ThatDoorman) August 10, 2015 According to the blog post written by Page: The new company will encompass a collection of companies, including Google, but will also enable them to showcase things unrelated to the initial Google brand, including its various [Google] X lab initiatives such as its drone delivery project, Wing. Things like Google Capital and Google Ventures will now simply be renamed Capital and Ventures respectively and fall under Alphabet. Page will serve as Alphabet’s CEO, while Brin will serve as its President. As for Google, current Google senior vice president of products Sundar Pichai will take over as CEO. And since Google made the announcement, Google’s/now-Alphabet’s stock has gone up 5.5 percent. But, still, the question remains: what the actual f*ck? America’s still recovering from last Thursday’s GOP debate, how could Google casually drop this news on the world? The new company is registered under https://abc.xyz, which further adds to the confusion as to whether the news is for real. The .xyz domain has had its fair share of troubles in the past and has repeatedly failed to provide Tech.Co with a comment on its various legal issues. According to a source at Google: So, I guess, we have to accept this new reality, guys. Alphabet is the new Google, except also not Google.
