After reporting a 300% growth in headcount outside of India since the start of 2020, the company revealed its new plans to hire at least 2,000 new employees within the next year. At a time when tech is struggling to retain top talent across the board and companies like Microsoft, Twitter and Shopify are reporting mass layoffs, Zoho must be doing something right. A decrease in consumer demand, stock value, and the rising cost of inflation meant businesses such as Microsoft, had to change its approach and implement hiring freezes to adapt to the new climate, with Twitter, Intel and Snap all following suit — but employee demands are also changing. Return to work policies saw big tech giants like Apple battling unionization, and even Microsoft was forced to increase its pay in order to compete with inflation and employee demands. With a 300% growth in headcount and 59 new offices opened since 2020, Zoho could be on to something. PwC reported 60% of employees prefer to work mostly or completely from home, with 20% of employees likely to find a new job in the next year if a job doesn’t meet their post-pandemic requirements. While pay is definitely a massive driver (for 71% of people), maybe there is something in meeting employees where they are. If workers aren’t willing to travel for tech jobs, maybe businesses can do more, like Zoho, to bring tech jobs to them?